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This practice caught on and was used by many merchants throughout the 19th and 20th Century. Beginning in 1872, the Grand Union Tea Company gave tickets to customers that could be exchanged for merchandise in the company catalog of Grand Union stores.An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses.Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.The consumer generally has to pay at least the shipping and handling costs to receive the premium.
Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.In these videos, I'll walk you through how to do this Research worksheet.